Digital Transformation & Growth Process

A growth process for the long-term

We operate a "build to own" model that is delivered as 3 or 6 month blocks, not ambiguous lock-in contracts.
We ensure that everything we do is both measurable and directly tied to your real business outcomes.
We can actively train your team during projects so you become more self-sufficient, not overly reliant.

Our Process

Our

Phased, agile delivery

We deliver digital transformation in four phases that are aligned with your level of growth maturity. We begin every project with a strong foundation: understanding the state of the data and validating the formula to revenue that drives the business.

Phase 1

Data & Analytics Diagnostic

Our first step is building or validating a detailed "formula to revenue" by auditing the data, analytics and tools that drive acquisition, conversion and retention for your business. These insights are the foundation for all future work.

Phase 2

Design & Test the Prototype

The next step is implementing prototypes of the data, processes, technology and reporting that will have the highest possible short-term impact. Focus areas are often clarity on marketing and sales attribution and a data layer that ties the stack together and enables robust reporting.

Phase 3

Build & Run the Engine

Phase 3 combines insights from the first two phases to develop and execute a roadmap for full growth maturity. We work alongside you and your team to build out the tech stack, processes, testing frameworks and business intelligence needed for continued growth.

Phase 4

Performance Optimization at Scale

In this phase, our experts leverage months of work with your business, data and people to train your internal team to operate the high-performance engine we’ve built. This is where you see the testing plan come to life and optimization drive growth at scale.

The Yield Growth Process