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Data protection? Data privacy? Or both?

Does your organization see data "protection" and data "privacy" as the same thing? You may need to change your vocabulary.
Eric Dodds
In this roundup, we return to the subject of privacy and give you practical next steps on how to tackle the data protection issue across your business.
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Data protection, data privacy, or both?

As we said in Issue 002, privacy is a wave that is coming, whether we like it or not, and it's fueled by massive data breaches, most recently at Capital One.

GDPR has been a part of our lives since 2018 and already three new laws within the United States have been signed and are ready to be enacted, which means we need to start getting ready.

Being compliant with the law is a given, but, ultimately we have a responsibility to our customers to not only respect their privacy but also proactively protect their data.

The words "privacy" and "protection" are often used synonymously in this discussion, even though they aren't the same thing. Confusing terms can muddy the waters even more for growth leaders trying.

This week's Review will help you get up to speed on the differences between protection vs privacy, updates to state legislation and the value of user trust as a brand.

Data Privacy: Definition, Explanation and Guide

• Cindy NG, host of the Inside Out Security Podcast

What is this about?
This post clearly articulates the differences between data security and data privacy, along with the upcoming legislation we need to be aware of with regard to Data Privacy across the globe and the industries it will impact.

Why does it matter?
There's been a lot of gray in this subject, starting with GDPR. That will likely get better over time, but as growth leaders we need to have a crystal-clear understanding of the differences between data privacy and data protection (security) and what those mean for our companies.

How can you apply it?
This is a guide for level-setting the terminology used at your company across departments.

It's also a great resource for determine if there's any new legislation pending that will impact your business.

This is a medium-length read at 10 minutes.

Read the full post by clicking here.

US State Comprehensive Privacy Law Comparison

• Michael Noordyke, IAPP Westin Fellow

What is this about?
Without a federal privacy policy, the US states have been working on policies at the state level that we all need to be aware of. This site is updated often and provides clarity on the direction that privacy is taking.

Why does it matter?
We have three signed state level privacy bills in Maine, Nevada and California that are going to impact how we as marketers interact with a consumer and their data that varies across state lines, ushering a new era of complexity.

How can you apply it?
Luckily, GDPR compliance has helped prepare many organizations for this upcoming sweep, but managing privacy state by state will be extremely complicated. You should assess your business from a geographic perspective and start determining whether you'll take a "lowest common denominator" approach, or whether there is a business case for adding complexity.

This is a quick read at about 5 minutes to see updates, but does give you the ability to dive in further as needed.

Read the full post by clicking here.

Make Online Advertising Work for Everyone By Focusing on User Trust

• Brad Bender, VP of Display and Video Ads at Google

What is this about?
Sparked by changes in legislation for data privacy and its impact on online advertising, Google is rolling out more features that are designed to be "privacy-forward" and build user trust within the Google network of products, not the least of which is Chrome.

Why does it matter?
We all know that user trust is key to long-term success, but that's getting more complicated with all of the data management requirements we face. In this article, Google outlines some steps marketers can take to work on building trust with users alongside their efforts.

Oh, this also matters because Google Chrome is the #1 browser with 58.4% of the market. Any changes to how Google will process data will directly impact all areas of your digital ecosystem.

How can you apply it?
Building a privacy-forward approach to your data is becoming the new mobile-first equivalent in design. The consumer demand for transparency and privacy is only going to continue to increase and the sooner we can work inside these demands, the better.

This is a quick read at about 5 minutes.

Read the full post by clicking here.

Click here if you are interested in learning how Yield Group can help you accelerate revenue by helping you design, implement and optimize a data-driven growth engine.

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