Our first step is building or validating a detailed "formula to revenue" by auditing the data, analytics and tools that drive acquisition, conversion and retention for your business. These insights are the foundation for all future work.

The next step is implementing prototypes of the data, processes, technology and reporting that will have the highest possible short-term impact. Focus areas are often clarity on marketing and sales attribution and a data layer that ties the stack together and enables robust reporting.

Phase 3 combines insights from the first two phases to develop and execute a roadmap for full growth maturity. We work alongside you and your team to build out the tech stack, processes, testing frameworks and business intelligence needed for continued growth.

In this phase, our experts leverage months of work with your business, data and people to train your internal team to operate the high-performance engine we’ve built. This is where you see the testing plan come to life and optimization drive growth at scale.