About
Services
Client Success
Insights
Growth resources
Data & Analytics
Data and analytics are the lifeblood of your organization
Data & Analytics
December 6, 2019
What is digital transformation?
Digital transformation is the process of using digital technologies to transform every part of an organization, from the experience of the end user (or customer) to the internal structure, workflow and processes used to deliver products and services.
Data & Analytics
August 25, 2019
Do You Need To Hire A Data Scientist?
Companies are awash in data, or soon will be. Is a data scientist role mandatory for success on your data-driven growth team?
Data & Analytics
August 18, 2019
Data protection? Data privacy? Or both?
Does your organization see data "protection" and data "privacy" as the same thing? You may need to change your vocabulary.
Data & Analytics
July 21, 2019
Can personalization and privacy coexist?
The holy grail of data-driven growth is personalization at scale. But the tide of privacy regulation is rising. Can the two coexist?
Data & Analytics
September 8, 2019
You Become What You Measure
Are your executive dashboards filled with actionable metrics or are you stuck in the vanity trap?
Data & Analytics
January 18, 2019
How Do You Reach Your Customers? Mapping First-Touch Data
The top priority of any company should be asking, “how do we reach our customers, and how do they reach us?” In this post we’ll dig into the basics of customer acquisition data.
Data & Analytics
January 3, 2019
Who Are Your Customers? Mapping Persona Data
In this post we take our first step into mapping your customer data plan: defining your customer personas.
Data & Analytics
December 14, 2018
New Year's Resolution: Mapping Out Your Customer Data Plan
Mapping out your growth channels is key, but if you don't map your customer data at the same time, you can create a big mess down the road.
See our services in action
The best way to learn what we do is to see what we’ve done.
Client Success Stories