Data & Analytics

Even the best companies companies can make mistakes in standard reporting and often fail to leverage the power of cohort reporting. This "manifesto" demystifies the path to reporting that will drive growth and blow away the board.

An often overlooked, but primary contributor to the attribution challenge is the good old CRM, especially Salesforce. The reason isn’t immediately apparent, either.

Digital transformation is the process of using digital technologies to transform every part of an organization, from the experience of the end user (or customer) to the internal structure, workflow and processes used to deliver products and services.

Companies are awash in data, or soon will be. Is a data scientist role mandatory for success on your data-driven growth team?

Does your organization see data "protection" and data "privacy" as the same thing? You may need to change your vocabulary.

The holy grail of data-driven growth is personalization at scale. But the tide of privacy regulation is rising. Can the two coexist?

Are your executive dashboards filled with actionable metrics or are you stuck in the vanity trap?

The top priority of any company should be asking, “how do we reach our customers, and how do they reach us?” In this post we’ll dig into the basics of customer acquisition data.

In this post we take our first step into mapping your customer data plan: defining your customer personas.

Mapping out your growth channels is key, but if you don't map your customer data at the same time, you can create a big mess down the road.