Tech Stacks

Before committing to or renewing a contract with your marketing automation vendor, read this to understand what you are buying.

For growth-oriented companies in the small-to-mid market, now is the time to build the right revenue engine

One often overlooked lever to achieve more capital efficiency is decreasing unnecessary bloat in the martech stack.

The Story of How a Business Services Company Built a Customer Acquisition Engine

Have you ever heard the adage, “How do you eat an elephant? One bite at a time!” Well, here at the Yield Group we have a similar saying which goes “How do you map a customer journey...one datum at a time!”

Knowing who your customers are and how they reach you are critical for growth, but those are still only the first steps in understanding a user’s entire pathway to purchase.

This week, I thought I’d look at the flip side and talk about a positive experience I had purchasing B2B SaaS. Here's a story about the best product demo I've ever seen.

At Yield Group, we’re constantly keeping our eye out for new, interesting tools that we can use as we help companies build out their martech stacks. Sometimes that search doesn't go as smoothly as planned.