All about marketing & sales tech stacks and software
May 18, 2020
The 7 Key Functions of Marketing Automation
Before committing to or renewing a contract with your marketing automation vendor, read this to understand what you are buying.
April 19, 2020
Now is the Time to Build (the right thing)
For growth-oriented companies in the small-to-mid market, now is the time to build the right revenue engine
April 13, 2020
For Capital Efficiency, Put your Martech Stack on a Diet
One often overlooked lever to achieve more capital efficiency is decreasing unnecessary bloat in the martech stack.
November 12, 2019
A Growth Story: Rhythm Systems and Their Tech Stack
The Story of How a Business Services Company Built a Customer Acquisition Engine
September 15, 2019
Measuring Your Customer Journey
Have you ever heard the adage, “How do you eat an elephant? One bite at a time!” Well, here at the Yield Group we have a similar saying which goes “How do you map a customer journey...one datum at a time!”
February 8, 2019
What Is Your Customer's Pathway? Mapping Customer Journeys
Knowing who your customers are and how they reach you are critical for growth, but those are still only the first steps in understanding a user’s entire pathway to purchase.
December 3, 2018
The Best SaaS Product Demo I've Ever Seen
This week, I thought I’d look at the flip side and talk about a positive experience I had purchasing B2B SaaS. Here's a story about the best product demo I've ever seen.
November 29, 2018
Why B2B SaaS Sales Is Broken: A Story
At Yield Group, we’re constantly keeping our eye out for new, interesting tools that we can use as we help companies build out their martech stacks. Sometimes that search doesn't go as smoothly as planned.
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