Go-to-Market Resources

Download growth guides, playbooks, sample data and more from our library.
Table of Contents

You can use this table of contents to jump to resources that interest you, or simply scroll through the list below.

Growth Audit Guide
Downloadable PDF

This is a comprehensive guide that breaks down the fundamentals of growth and provides a detailed guide to identifying constraints within your own business.

The guide covers:

  • Strategy and product/market fit validation
  • Buyer journey validation
  • Tech and data diagnostics
  • Business intelligence foundations
Instant access to the Growth Audit Guide
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Growth Audit Worksheet
Google Doc

This worksheet was developed as a tactical companion to our Growth Audit Guide. (We use both at the beginning of client engagements.)

The worksheet is editable and meant to be shared among leaders within the organization to identify and prioritize the highest-impact improvements, from demand generation through lifetime value.

Instant access to the Growth Audit Worksheet
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Cohort Reporting Sample Spreadsheet - Data and Reports
Google Sheet

Cohort reporting unlocks insights into growth that traditional period reporting simply can't. We pulled together a sample data set and group of reports that will help you and your ops team get a head start.

For more context, you can read or share our "manifesto" on growth reporting fundamentals.

Download the Cohort Reporting Sample Spreadsheet
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Buyer Journey Content Matrix
Google Sheet

Used by most of our clients, this tool provides a framework for creation of content based on who the audience is and what stage of the buying process they are in.

The results can then be effectively mapped to various channels, touch points, and flows to create an overall story for how you can help solve the buyer's pain point(s).

Download the Buyer Content Matrix
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