Growth Resources

Download growth guides, playbooks, sample data and more from our library.
Table of Contents

You can use this table of contents to jump to resources that interest you, or simply scroll through the list below.

Growth Maturity Checklist

Our Growth Maturity Checklist is a spreadsheet that helps you quickly grade your business or portfolio companies on the key components required for data-driven revenue generation (read an overview in this article).

From strategy and buyer frameworks to marketing and sales technology, this checklist will help you quickly identify gaps and prioritize fixes.

Download the Growth Maturity Checklist
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Cohort Reporting Sample Spreadsheet - Data and Reports

Cohort reporting unlocks insights into growth that traditional period reporting simply can't. We pulled together a sample data set and group of reports that will help you and your ops team get a head start.

For more context, you can read or share our "manifesto" on growth reporting fundamentals.

Download the Cohort Reporting Sample Spreadsheet
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Buyer Content Matrix

Used by most of our clients, this tool provides a framework for creation of content based on who the audience is and what stage of the buying process they are in.

The results can then be effectively mapped to various channels, touch points, and flows to create an overall story for how you can help solve the buyer's pain point(s).

Download the Buyer Content Matrix
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