Insights from Yield Group

Companies are awash in data, or soon will be. Is a data scientist role mandatory for success on your data-driven growth team?

Today we’re going to give a high level answer to the question, “what is growth?”

Does your organization see data "protection" and data "privacy" as the same thing? You may need to change your vocabulary.

Customer behavior is evolving and as a result, marketing is eating sales, which is blurring traditional lines between departments.

Marketers have been forced to leverage data...but that’s actually what every part of the organization should be doing.

Building a data-driven growth engine doesn't start with data or tech, but with a deep understanding of the customer and their journey.

Great results don't come from being "advanced," they come from a maniacal focus on the fundamentals.

The holy grail of data-driven growth is personalization at scale. But the tide of privacy regulation is rising. Can the two coexist?

Learning data-driven growth is hard. We started the Yield Group Associate Program, a 2-year experience where you can learn first-hand how the best companies in the world use data, software and creative strategies to grow.

Issue 001 - this week's Roundup: Why is growth so hard? It is often because companies lose sight of the fundamentals. Growth starts with "F" (the Formula to Revenue).

You don’t need a fancy or expensive program to get started with A/B testing—and you don’t need to have programming skills.

Hello. My name is Gary Schwake. I left a senior executive position at a global software company to join Yield Group. Here's why.

When I had the opportunity to work with high-growth startups, then scale one of my own, I learned everything needs to happen in the context of how a business scales mathematically.

Knowing who your customers are and how they reach you are critical for growth, but those are still only the first steps in understanding a user’s entire pathway to purchase.

The top priority of any company should be asking, “how do we reach our customers, and how do they reach us?” In this post we’ll dig into the basics of customer acquisition data.