Insights from Yield Group

One of the most common misconceptions we see about sustainable revenue growth in the mid-market is that there's a primary lever to pull to make it happen.

Digital transformation is the process of using digital technologies to transform every part of an organization, from the experience of the end user (or customer) to the internal structure, workflow and processes used to deliver products and services.

The Story of How a Business Services Company Built a Customer Acquisition Engine

A guide for mid-market companies (and their financial sponsors) on how to transition from “traditional” marketing to data-driven growth.

Yield Group presented at Digital Summit Charlotte and discussed the shift in the customer buying process to digital channels.

Combine data, tech and mindset to unlock your company's growth potential.

Why having a lone specialist in ops is a bad idea.

Have you ever heard the adage, “How do you eat an elephant? One bite at a time!” Well, here at the Yield Group we have a similar saying which goes “How do you map a customer journey...one datum at a time!”

Are your executive dashboards filled with actionable metrics or are you stuck in the vanity trap?

Companies are awash in data, or soon will be. Is a data scientist role mandatory for success on your data-driven growth team?

Today we’re going to give a high level answer to the question, “what is growth?”

Does your organization see data "protection" and data "privacy" as the same thing? You may need to change your vocabulary.

Customer behavior is evolving and as a result, marketing is eating sales, which is blurring traditional lines between departments.

Marketers have been forced to leverage data...but that’s actually what every part of the organization should be doing.

Building a data-driven growth engine doesn't start with data or tech, but with a deep understanding of the customer and their journey.