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Growth Maturity Scorecard
What is your level of
Growth Maturity?
Take 5 minutes to answer the questions below and we'll send you a customized Growth Maturity Scorecard
Strategy
Have you clearly defined your growth strategy?
Yes or no...
Yes
No
Have you tied your strategy to specific revenue outcomes?
Yes or no...
Yes
No
Have you aligned your strategy to your specific business model?
Yes or no...
Yes
No
Does your strategy have buy-in from all key leaders and stakeholders?
Yes or no...
Yes
No
Have you aligned your strategy to the specific market/customer problems you solve?
Yes or no...
Yes
No
Have you defined and validated your formula to revenue (LTV, CAC, churn, etc.)?
Yes or no...
Yes
No
Are you using a bottoms-up unit economic model to drive acquisition and budgeting?
Yes or no...
Yes
No
Have you fully mapped your customer journeys by cohort?
Yes or no...
Yes
No
Data & technology infrastructure
Are you using the basic features of your CRM?
Yes or no...
Yes
No
Are you using the basic features of your marketing automation tool(s)?
Yes or no...
Yes
No
Have you customized your CRM for full utilization?
Yes or no...
Yes
No
Have you customized your automation tool(s) for full utilization?
Yes or no...
Yes
No
Are you leveraging an attribution data schema to understand marketing ROI?
Yes or no...
Yes
No
Are you leveraging a customer data schema to drive clear, consistent reporting?
Yes or no...
Yes
No
Do you leverage a tool-agnostic data layer and data pipelines?
Yes or no...
Yes
No
Have you implemented infrastructure for personalization in your customer experience?
Yes or no...
Yes
No
Analysis & analytics
Are you consistently using basic web analytics (i.e., Google Analytics)?
Yes or no...
Yes
No
Are you using in-platform reporting in your CRM automation tool(s)?
Yes or no...
Yes
No
Are you using web analytics to track goals and perform behavioral analysis?
Yes or no...
Yes
No
Are you combining data from various tools for reporting across the customer journey?
Yes or no...
Yes
No
Are you leveraging consistent attribution tagging to understand marketing ROI?
Yes or no...
Yes
No
Are you leveraging consistent attribution tagging to understand sales ROI?
Yes or no...
Yes
No
Are you leveraging product analytics (if you are a SaaS company)?
Yes or no...
Yes
No
N/A
Do you use a data warehouse or data lake to store customer data?
Yes or no...
Yes
No
Do you have full-funnel, warehouse-driven, real-time business intelligence?
Yes or no...
Yes
No
Attracting customers
Are you leveraging multiple paid channels?
Yes or no...
Yes
No
Are you leveraging organic content across multiple channels?
Yes or no...
Yes
No
Are you using basic channel attribution for optimizing paid spend?
Yes or no...
Yes
No
Are you leveraging a tagging strategy for channel attribution?
Yes or no...
Yes
No
Have you benchmarked your SEO performance against the competition?
Yes or no...
Yes
No
Are you actively improving your digital visibility via SEO optimization?
Yes or no...
Yes
No
Are you leveraging down-funnel conversions to optimize paid spend?
Yes or no...
Yes
No
Converting customers
Do you use a high-velocity framework for testing and optimizing macro conversions?
Yes or no...
Yes
No
Do you understand and use last-touch attribution to optimize performance?
Yes or no...
Yes
No
Do you understand and use first-touch attribution to optimize performance?
Yes or no...
Yes
No
Do you use a high-velocity framework for testing and optimizing micro conversions?
Yes or no...
Yes
No
Are you leveraging conversational marketing tools (live chat, etc.)?
Yes or no...
Yes
No
Are you actively modeling multi-touch attribution for your customer journey?
Yes or no...
Yes
No
Are you leveraging personalization to increase conversions?
Yes or no...
Yes
No
Retaining customers
Do you have an active customer success team with clear goals?
Yes or no...
Yes
No
Do you have specific tooling for customer success (chat, ticketing, etc.)?
Yes or no...
Yes
No
Do you perform regular analysis of customer churn?
Yes or no...
Yes
No
Do you use a high-velocity framework for testing and optimizing onboarding?
Yes or no...
Yes
No
Do you analyze churn through the lens of product analytics (if you are a SaaS company)?
Yes or no...
Yes
No
N/A
Do you have a customer loyalty program?
Yes or no...
Yes
No
Do you have a referral program that is feeding new customer acquisition?
Yes or no...
Yes
No
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