Growth Maturity Scorecard

Strategy

Have you clearly defined your growth strategy? Have you tied your strategy to specific revenue outcomes?Have you aligned your strategy to your specific business model?Does your strategy have buy-in from all key leaders and stakeholders?Have you aligned your strategy to the specific market/customer problems you solve?Have you defined and validated your formula to revenue (LTV, CAC, churn, etc.)?Are you using a bottoms-up unit economic model to drive acquisition and budgeting?Have you fully mapped your customer journeys by cohort?

Data & technology infrastructure

Are you using the basic features of your CRM?Are you using the basic features of your marketing automation tool(s)?Have you customized your CRM for full utilization?Have you customized your automation tool(s) for full utilization?Are you leveraging an attribution data schema to understand marketing ROI?Are you leveraging a customer data schema to drive clear, consistent reporting?Do you leverage a tool-agnostic data layer and data pipelines?Have you implemented infrastructure for personalization in your customer experience?

Analysis & analytics

Are you consistently using basic web analytics (i.e., Google Analytics)?Are you using in-platform reporting in your CRM automation tool(s)?Are you using web analytics to track goals and perform behavioral analysis?Are you combining data from various tools for reporting across the customer journey?Are you leveraging consistent attribution tagging to understand marketing ROI?Are you leveraging consistent attribution tagging to understand sales ROI?Are you leveraging product analytics (if you are a SaaS company)?Do you use a data warehouse or data lake to store customer data?Do you have full-funnel, warehouse-driven, real-time business intelligence?

Attracting customers

Are you leveraging multiple paid channels?Are you leveraging organic content across multiple channels?Are you using basic channel attribution for optimizing paid spend?Are you leveraging a tagging strategy for channel attribution?Have you benchmarked your SEO performance against the competition?Are you actively improving your digital visibility via SEO optimization?Are you leveraging down-funnel conversions to optimize paid spend?

Converting customers

Do you use a high-velocity framework for testing and optimizing macro conversions?Do you understand and use last-touch attribution to optimize performance?Do you understand and use first-touch attribution to optimize performance?Do you use a high-velocity framework for testing and optimizing micro conversions?Are you leveraging conversational marketing tools (live chat, etc.)?Are you actively modeling multi-touch attribution for your customer journey?Are you leveraging personalization to increase conversions?

Retaining customers

Do you have an active customer success team with clear goals?Do you have specific tooling for customer success (chat, ticketing, etc.)?Do you perform regular analysis of customer churn?Do you use a high-velocity framework for testing and optimizing onboarding? Do you analyze churn through the lens of product analytics (if you are a SaaS company)?Do you have a customer loyalty program?Do you have a referral program that is feeding new customer acquisition?

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What is your level of Growth Maturity?