No amount of data and technology will overcome a poor business growth strategy.
Yield Group frequently works with middle-market companies that have a long track record of success, but are finding it harder to consistently drive business growth.
Markets, customers and competition are changing at an increasingly rapid pace. So before we start talking about tech stacks and data layers, we start every engagement by validating the building blocks of a successful growth strategy.
Achieve a clear, mathematical foundation for business growth
We dive deep into existing customer data to validate the Lifetime Value (LTV) of customers, by market segment. We also build an initial model to establish a target Customer Acquisition Cost (CAC) against which all investments will be measured.
There are no average customers
Why build a growth strategy using metrics from an average customer that doesn’t exist? We segment customers into cohorts: groups of customers with similar characteristics, from which we develop both economic and behavioral models that drive your data-driven growth strategy.
Understand how your customer wants to buy
While most marketing teams utilize basic personas, it is rare that these are 1) informed by both internal and external data, and 2) designed around a typical buyer group that represents a modern, complex buyer journey. We help marketing and product teams refine the targeted buyers and related messaging for use in a digital-first world.