Our Services

Marketing & Sales Tech Stacks

Get the most out of your current tools or build a new stack from the ground up, starting with the data layer.
Marketing & Sales Tech Stacks services are typically delivered in Phases 2 and 3 of our process
Leverage our team's experience with hundreds of tools
Connect your entire stack through an integrated data layer
Choose the tools that make sense for your business, goals and formula to revenue

Marketing & Sales Tech Stacks

The best tech stacks aren't the most expensive, they're the most connected and utilized

Marketing, sales and product software is a wild west with new tools coming online every day. Fully utilizing current tools and evaluating new ones is a constant challenge for growth leaders.

We bring clarity to the madness, whether it's architecting a sales and marketing tech stack from the ground up or helping you connect the one you already have.

Deep experience with software tools

A foundation built on data, not tools

Tool agnostic
Decades of experience
Best practices

Decades of experience in growth and using marketing and sales software has given our team unparalleled breadth of experience with tooling. From enterprise solutions to scrappy proof-of-concepts, we've never meet a SaaS tool we couldn't conquer.

Adobe Marketing Cloud
Salesforce Marketing Cloud
Oracle Marketing Cloud
Metarouter.io
Segment.com
Rudder
Zapier
SQL and SQL Databases
Google Cloud & Big Query
Amazon Redshift
HubSpot
Marketo
MailChimp
Sendgrid
Customer.io
Clickfunnels
Drip
Intercom
Drift
Infusionsoft
Klavyio
Pardot
Salesforce
Salesloft
Outreach.io
Facebook
Google Ads
Mixpanel
Amplitude
Heap
Pendo
Gainsight
FullStory
HotJar
Google Tag Manager
Google Optimize

Integration at the data layer

Get full utilization out of your sales and martech stack by building on data, not tools

Full integration
Flexible
Scalable

As businesses grow, so do their technical needs, which is why we believe that every sales and marketing tech stack should begin with the data layer, not the tools. We help you implement a data layer so that you can fully utilize, modify or change your toolset to meet your needs without impacting your most precious asset: customer data.

Software selection & Implementation

Understand how your customer wants to buy

Feature comparison
Stach architecture
Implementation

Yield Group is entirely tool agnostic. We believe your sales and marketing technology stack should match your business and change dynamically with it. To that end, We not accept commissions or revenue share from anyone. This allows us an unparalleled breadth of experience and autonomy to select the right tool at the right time.

Our Insights on Tech Stacks

Ready to talk growth?

We'd love to learn more about your company.