About Us

Yield Group is Your Special Forces Team

We are not an agency. We are not a consulting firm. We are experienced entrepreneurs who supercharge your go-to-market initiatives.

"If this were our business," is one of the most common phrases heard by our clients. That is because we take an owner's mindset into every engagement. Our experienced, cross-functional team provides a rare combination of strategic guidance and raw horsepower to help small teams at emerging growth companies intelligently accelerate go-to-market.

Why we exist

Our why
Middle-market companies with aggressive growth goals often understand their customer well and what has helped them get to where they are. But when they attempt to increase growth, often in pursuit of higher multiples, they face significant bottlenecks in both expertise and capacity. Yield is the solution to that problem.
Our mission
Our mission is to help companies leverage strategy, data, technology and processes to build scalable, sustainable growth as efficiently as possible. Our hope is that this creates value for their customers, employees and stakeholders.
Our experience (we've been in your shoes)
Our value comes from having been in the shoes of our clients, many times at our own companies. We've intentionally designed every part of Yield Group to serve those roles and deliver the outcomes they are responsible for.

We Compress Time

We're a specialized team that delivers results with control, transparency and speed. No consulting without execution and no execution without strategy—just real business outcomes. Here's what makes us different:

Multi-disciplinary team

We are veterans in software, data and marketing technology all working together as a unified project team. We focus exclusively on growth-stage companies but bring a variety of expertise across digital-first industry segments.

Tool agnostic

We work with your existing stack and/or recommend and implement tools appropriate for your business model and stage. We intentionally opt-out of attractive revenue-share agreements with software vendors to ensure our recommendations are pure.

Agile delivery

Every one of our engagements is divided into quarterly or 6-month blocks that end with actionable deliverables. We manage our work with a state of the art agile process, ensuring top quality and speed.

Build to own

Our goal is to make you and your team self-sufficient, not lock you into proprietary systems, processes or tools. At the end of each phase, you're free to take the work in-house, and we'll help with the transition.

Learn more

Typical client profile

We don't accept every project that comes our way, for good reason. This is the context for our best work:
  1. 1
    We support CMOs, CROs, COOs and leaders in marketing, sales, technology and product who want real, repeatable go-to-market success.
  2. 2
    We work with growth-oriented companies or divisions ($5MM - $150MM in revenue). Companies at the smaller end have a catalyst for growth (venture/private equity investment, acquisition, etc.).
  3. 3
    We work with companies who are committed to accelerating data-driven revenue growth and recognize the challenge of building this cross-functional discipline with speed, at scale.
Meet Our Team

The People Behind Yield

People tell us that we're smart, experienced, and fun to work with. One thing is certain: we absolutely love doing the work we do, together.
Gary Schwake
Managing Partner

Prior to Yield, Gary was VP of Consumer Engagement at ACTIVE Network, a global software and payments provider to activity and event management companies. He built a $40MM business unit that included eCommerce, membership, web and mobile applications and digital marketing services. Gary co-founded a software company, that was acquired by ACTIVE, as well as an omni-channel retail concept.

Andy Monahan
Vice President, Growth

Andy has a strong track record of profitably growing revenue for companies across several industries. He's led and built teams, created market entry plans, implemented & improved marketing analytics, analyzed competitive landscape, fit product to market, and researched & developed right-sized marketing technology stacks.

Benji Walvoord
Data & Business Intelligence

Benji is a former healthcare CIO and serial entrepreneur with extensive experience in big data, business intelligence and API integrations. He led the integration of over 100 separate EHR systems into Salesforce and still has the scars to prove it. Around Yield Group, we affectionately call him the Data Czar.

Eric Dodds
Executive Advisor, Growth & Data Strategy

Eric is part of the founding team of Yield and is currently on a "tour of duty" helping Rudderstack, a data routing tool, build out their go-to-market and customer success team. He was formerly CMO of The Iron Yard, which at its peak was the largest coding school in the world, helping to grow the business 10x in less than 2 years via data-driven acquisition and full-funnel attribution across a dozen software systems.

Peter Barth
Executive Advisor, Corporate Strategy

Pete is part of the founding team of Yield. He is a  successful serial entrepreneur and investor, and currently serves as the Managing Director of the US and UK for Flatiron School, an education company backed by Carrick Capital. He advises Yield Group on organizational growth at scale.

Mason Stewart
Executive Advisor, Software Engineering & APIs

Mason is part of the founding team of Yield. He was formerly CTO of The Iron Yard, where he led the development of their state-of-the-art learning management system. Prior to TIY, he was a senior  engineer at Zaarly, a Kleiner-Perkins portfolio company. Mason is our secret weapon for solving complex data, JavaScript and API situations.

Jon Shadid
Growth Associate

We'd love to learn more about your business.

Reach out and we'll have a call. Don't worry, we'll email to schedule a time—no spamming here.

Schedule a call